Real-time results from social networking sites are set to appear in search engine results, after Microsoft's Bing and Google both announced deals with Twitter.
Twitter will give real-time data to both Microsoft's Bing and Google
Searches will now offer the latest updates from users on a topic, capitalising on the growing public appetite for breaking news and community chatter.
Microsoft and Google are understood to have paid Twitter to access its data, suggesting the microblogging platform may have found a way of making money aside from getting cash from investors.
"Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible," he said.
If the deal had been exclusive to Microsoft, it could have helped the brand catch up with Google, which has a 70% slice of the search engine market.
But hours after Bing, Google announced it too had agreed a deal to access Twitter's data in real time.
"We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months," Google vice president Marissa Meyer wrote in a blog post.
"That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
At the moment, Twitter searches will only be available for US users of the Bing engine, the revamped version of Microsoft Live Search.
It is not yet known when Google will introduce the feature or when either brand will make it available in the UK.
Bing is showing real-time Twitter messages
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