December's supposed to be a month of miracles, and - at least in terms of gaining market share - Google seems to have pulled off a minor one. New Nielsen stats show that the search giant increased the distance between itself and competitors by a considerable amount.
Nielsen put Google's share of the U.S. search market in November at 65.4 percent. That number increased to 67.3 percent for December, which works out to a gain of 1.9 percent. Swings like that aren't without precedent, but tend not to happen on a month-to-month basis.
Yahoo, meanwhile, lost share. Its numbers slipped from 15.3 percent to 14.4 percent between November and December. And Bing suffered a similar fate, with Nielsen recording a drop from 15.3 percent to 14.4 percent.
So it looks like it's time to once again ask: how high and low can Google and its competitors' market shares go, respectively? And is there a point at which Google's gains will work against it? Opinion pieces about the "Microsoft of search" tend not to be complimentary, after all, and antitrust regulators are already growing uneasy.
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