Site targeting opportunities, the Yahoo! scoop, much more

February 2010 Edition
Content ads: Reach your audience on their favorite websites If you know that your target audience frequents certain websites, site targeting makes it easy to get your relevant content ads in front of them. Are you taking advantage of the power of content ads? Content ads are text or image-based ads that appear next to relevant content on major Microsoft sites and participating partner sites, such as CNBC.com. Some partner sites allow advertisers to target their sites, which means you can forgo the use of keywords and instead place bids on entire websites. Read the Community Blog post Community Blog post for details about our growing list of sites available for targeting, including MSNBC, the Advance Internet Digital Network, Hotmail, and the Rodale Digital Network. You can learn more about content ads and site targeting in our Learning Center, or jump in and get started now with our Add a placement to an ad group Help topic. Bing™ continues to grow! More users are making key decisions on Bing, so get in on a huge and growing opportunity. Since the launch of Bing in June 2009, Microsoft query share has grown by 3.3 points.1 Gaining strength, Microsoft query share is up +0.6 points from December to January, at 11.3%.1 Your opportunity? Refine your adCenter campaigns today to ensure that your ads are seen by 82 million unique users.2   Tips for tax professionals Stay a step ahead of tax season this year! Learn how to prepare your Microsoft adCenter campaigns for the new fiscal year by taking advantage of timely, helpful resources for tax professionals available in the Microsoft Advertising Community. To ensure that your campaigns are ready for the increased traffic during tax time, read our informative blog post. It's packed with month-by-month guidance to take you through tax-filing season. No better time than today to start optimizing your tax business!		Contact Us If you need assistance or have questions, call 1-800-519-7601. We're available Monday Saturday, 6 A.M. to 6 P.M. Pacific Time. Sign in to your adCenter account.
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