For better decision-making, track your conversions

Conversion tracking: Measure your success

Dear NewStep, You want your advertising campaigns to be a success. A high click-through rate on your ad may mean you're on the right track, but it doesn't give you the whole story. Do you know how many clicks convert into successful actions on your website? By using Microsoft® adCenter conversion tracking, you can gain deeper insight into how the growing audience of 82 million unique users* on Bing™ responds to your campaign. Conversion tracking lets you choose how to measure the success of your campaigns. For example, a conversion can be a purchase, a sign-up for a newsletter, or just filling out a form. Once you've decided what a conversion means to your business, let adCenter keep track of the numbers. Setting up conversion tracking is easy and fast, and the insight you'll gain from your conversion tracking data can lead to better campaign performance at a lower cost. Start tracking your conversions Here's how to get started today. Sign in to adCenter and navigate to the Change campaign settings page to check the Track conversions box. Apply the conversion tracking script to your webpage. Use adCenter reports to view your conversion tracking data. For detailed steps on how to setup conversion tracking, follow our Learning Center instructions. Evaluate your next steps After you've set up conversion tracking, you can begin to measure and analyze results by using adCenter reports. The conversion data will tell you where you are driving results and where there is room for improvement. For tips and tricks on improving your conversion rates, see our Ad Optimization article. How can we assist you? For more helpful resources, see our Learning Center article, Tracking Your Conversions. If you still have questions, we invite you to give us a call at 866-272-9202 / TTY (800) 877-9580, Monday through Saturday from 6:00 A.M. to 6:00 P.M. Pacific Time. Your success is important to us, and we're happy to help you with conversion tracking or any other questions you may have. Thank you for using adCenter. Sincerely, The Microsoft Advertising adCenter Team   Ready to try conversion tracking? Sign in to adCenter to get your unique conversion tracking code. Helpful resources Read more about conversion tracking in the adCenter Community blog. Visit our Learning Center for more information on conversion tracking and other adCenter topics. Contact us Have questions? Need assistance? Phone us at (866) 272-9202. We're available Monday Saturday, 6 A.M.-6 P.M. Pacific Time. Bing Facebook Twitter Microsoft Advertising

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