Google Local Business Center

Local Business Newsletter Issue #2 - September, 2009

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In This Issue:

Tips and Tricks

Septembers Businesses of the Month
Latest from Google:

In August, users saw Calico distributors DBA - 164 times in Google local search results.

Clicks for more info: 3

Clicks for driving directions: 0

Clicks to your website: 2

To see more information on Google Maps, like queries users used to find your listing or stats for your other listings, log into your Local Business Center Account.
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Add videos and photos to your business listing
The more, quality content that you add to your listing, the easier it will be for potential customers to make an informed decision about visiting or purchasing from your business. Two of the richest forms of content that you can add are videos, and photos of your business. Here's how you can add them:


  • To add a video to an existing listing, click to edit that listing and scroll down to the "Videos" section. You can upload up to five videos per listing. You'll have to upload your video to YouTube first, in order to create the URL that you'll need. Your videos should appear in your listing within six weeks.
  • For information about how to upload a video to YouTube, and for additional assistance with your video, please search the YouTube Help Center.

Add videos to your business listing


  • To add photos, click to edit your listing and scroll down to the "Photos" section. You can have a total of up to 10 images in your business listing. Each image must be smaller than 1MB (and 1024 x 1024 pixels), and must be in one of these file formats: JPG, GIF, PNG, TIFF, or BMP. Remember that all photos must comply with the Google Maps Photo Policy.

Add photos to your business listing
To add videos or photos to your business listing, log in to your account at

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Post coupons to your business listing
Promoting coupons on your local business listing is an excellent way to convert web browsers into actual customers, and to track the results. Uploading coupons on Local Business Center is simple and quick, and potential customers can print out the coupons to bring to your location.

To get started, click on the Coupons tab next to the Dashboard tab in your account, at

Type in the name of your business, the details of your special offer and the expiration date. You can even add images, link to the coupon from your website and add an offer code. Google will generate a coupon that will display on your business listing. Make sure you adhere to all editorial guidelines, available in our Help Center.

Printable Coupon

To create a coupon now, log in to your Local Business Center account at

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September Businesses of the Month

Last month, we asked you to share your story to become the Local Business Center business of the month. We received so many inspiring submissions that we couldn't pick just one, or even a handful of businesses to feature. So, we created a My Map with Google Maps to show off our favorite stories from 13 businesses who told us how Local Business Center has helped grow their business. Click a blue marker on the map to explore for yourself.

Each business selected on the map will receive a $100 credit to try online advertising with Google AdWords.

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Be the next Local Business of the Month!

Tell us your story! The Local Business Center team is interesting in learning about your business' online experience and sharing that message with all of the local businesses that read our newsletter.

To be our next Local Business of the Month click here. Winners will receive a $100 Google AdWords Gift Certificate to jumpstart an online advertising campaign. The more detail & specific references that you provide, the better your chances of being chosen as a winner.

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Latest from Google

In our last issue we talked about ways to make finding your business painless using the Google Maps driving directions gadget. If you're interested in exploring other ways to add a Google map to your website check out a new microsite we just launched:

This site will point you to quick and easy ways of creating and embedding a Google My Map on your site in minutes. Dive deeper and learn about our Maps API and even get in touch with a certified developer to start assisting you with your project. It's all there, so get mapping!

Find a retailer

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Get a free trial for Google Apps
Google Apps

Google Apps has helped over a million companies of all sizes, in every industry, in every corner of the world save time and money and improve how they work together securely. We thought of some tips for how you might want to use Google Apps to market your local business, in addition to all the other benefits that it offers. Google is offering a free trial to help you get started.

You also may want an easy to way to survey customers or potential customers about what they think of your business. To do that, you can now easily create forms with Google Docs in Google Apps. You can design surveys with check boxes, ratings, multiple choice questions and paragraph text answers. You can also customize the look & feel of your survey by choosing from one of hundreds of design themes. Finally, when users complete your survey, their answers are aggregated into a spreadsheet that you can easily understand and interpret.

Newsletters & Marketing
To connect with customers on an ongoing basis, you may want to think of sending a newsletter (just like this one!). With Google Apps you can use a variety of design templates in Google Docs that not only help you create newsletters, but also provide templates for other business processes such as scheduling and invoicing. You can just search through the Google Docs templates gallery to choose the template that fits your needs.

To distribute the newsletters, you can create and manage an email list with Google Groups, which is available for free. Be sure to follow all applicable laws and regulations for email marketing.

To get started with your free trial of Google Apps, click here.

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