Google Analytics

Monthly Product Update


May 2012

Hello -

This month we've released more great Google Analytics tools,

including Social Trackbacks, and Custom Dashboards. Plus you can now find us on Google+. Be sure to add us to your circles. We'll be sharing the latest and greatest tips, trends and news about Google Analytics and digital marketing to help you become a better practitioner, and achieve more with your efforts.

Access Analytics


What's New

Test and improve your website with
Content Experiments

With Content Experiments, site owners can create A/B/N experiments to measure how effectively different versions of a page get visitors to convert. Optimise towards the goals you have already defined in your Google Analytics account to learn which page design and content is most effective. Set up tests in your Google Analytics account under Experiments in the Content section. Learn more

Content Experiments

Export and share reports

Learn who's sharing your content with

Social Reports Trackbacks

You publish new content, we scour the web for pages that link to it, and we build automated reports for you right within Google Analytics Social Reports. Find it under the Social Sources report, and click on Activity Stream. Trackbacks help you learn which content gets shared, and keep track of conversations generated from those sites. Learn more

Create custom dashboards with the

Easy Dashboard Library
Want to quickly build a dashboard for reporting across multiple profiles that is custom tailored to your business? Previously you'd have to learn the API, and decide how to integrate this data with a visualisation library. Thanks to the Google Analytics Easy Dashboard Library, custom dashboards are now quick and require very little coding. Learn more

Easy Dashboard Library


Insights & Case Studies

Case Study: Nissan, measuring product interest through ecommerce tracking.

Google Analytics' Ecommerce Tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities. But did you know that it can also be used to track non ecommerce activity? By implementing ecommerce tracking Nissan is now able to pass additional information to their Google Analytics account, such as the category, color, and model of car the visitor was interested in. Learn more

How fast are websites around the world? An overview of Global Site Speed.

There are many factors that play a role in overall speed of web pages as experienced by users. The browser, the network connection, the client hardware (processing power), the content of the web page, and the hosting location of the web site relative to the user all impact the speed of an individual page load. Japan, Sweden, & Canada had faster page load times, while India, Egypt, & Kenya were much slower. Learn more

What does Next Generation Measurement look like?

Amy Chang, our Global Head of Product, shares her thoughts on what's to come for marketers and analysts. Technology is now advancing to help decision makers understand their customers across channels and devices; plus more advanced analysis tools are making massive amounts of data accessible and more actionable. Learn more


Education & Events

Learn to navigate the new Google Analytics with our interface map.

Find your favorite reports and features in the new Analytics interface in a snap - the interface map in the Help Center offers a visual guide to the new UI.

New Webinars: Learn how to measure your digital programs with these beginner

and advanced sessions.

We just hosted and recorded two new webinars that are now available on our YouTube Channel. Watch and enjoy.
Getting Started with Analytics (level: Beginner)
Marketing Attribution Insights (level: Intermediate/Advanced)

Meet us at these upcoming events:

BlogWorld in New York, NY June 5-7
Google Analytics User Conference in Seville, Spain June 14th
Google IO in San Francisco, CA June 27-29


Reminder: In June, we are sunsetting the old Google Analytics report emailer, so be sure to set up email delivery for your reports in the new version of Analytics.

Happy Analysing,
The Google Analytics Team

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