We hope your holiday season is going well, and you're full of good cheer and data driven egg nog (which doesn't really exist unless you love web analytics and have imbibed too much egg nog).


For those of you who really do dig web analytics and use Google Analytics specifically - you're going to really like our next gift. It's from the Santa Claus of the web analytics industry, Avinash Kaushik, the analytics evangelist here at Google. Avinash has written a must-read post that you should curl up with next to a roaring fire while you have time to relax over the holidays. In the post, he's basically done a ton of work for you. It's called 3 Awesome, Downloadable, Custom Web Analytics Reports and it showcases the power of Google Analytics and custom reports. In Avinash's words,
I love custom reports. They allow us to step away from the oppression of standard reports (/data pukes) and bring an increased amount of relevancy, calm and focus to our day-to-day work and to our beloved data consumers.

As you may know, you can create your own reports within Google Analytics. Here's a help article from our blog explaining how. In Avinash's typical style, he makes powerful analysis techniques accessible and understandable, and the best part is that he's created the reports for you allowing you to take action right away. You can click on a link that populates the report template right within your Google Analytics profile. Thanks for the holiday gift Avinash.


To give you a sneak peak and get you salivating to read Avinash's post, the three reports are:
  • Page Efficiency Analysis Report
  • Visitor Acquisition Efficiency Analysis Report.
  • Paid Search Performance Analysis Micro-Ecosystem!
If you're doing web analytics, these reports will be of use both educationally, and practically. Enjoy, and stay tuned for one more gift from Avinash.