As you may know, you can create your own reports within Google Analytics. Here's a help article from our blog explaining how. In Avinash's typical style, he makes powerful analysis techniques accessible and understandable, and the best part is that he's created the reports for you allowing you to take action right away. You can click on a link that populates the report template right within your Google Analytics profile. Thanks for the holiday gift Avinash.

To give you a sneak peak and get you salivating to read Avinash's post, the three reports are:
  • Page Efficiency Analysis Report
  • Visitor Acquisition Efficiency Analysis Report.
  • Paid Search Performance Analysis Micro-Ecosystem!
If you're doing web analytics, these reports will be of use both educationally, and practically. Enjoy, and stay tuned for one more gift from Avinash.