Google Analytics

Dear Google Analytics user,

We're excited to share the news that the new version of Google Analytics will soon be activated in your account, as we move towards withdrawing the old version by early 2012. The new version has a redesigned interface that makes it even easier to explore your data, you'll also notice some significant new features. Here are a few of our favourites.

Google Analytics Real-Time

Real-Time reporting shows you what's happening on your site - right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You'll find Real-Time reports in the 'Home' tab.

Multi-Channel Funnels

See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks and display ads.

Video demo & Usage guide

Mobile Reporting

More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimise for those devices.


Flow Visualisation
Flow Visualisation is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We've completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.

Video demo & Usage guides for Visitor Flow, Goal Flow

Over the next few weeks as we make Google Analytics v5 the default for all users, we are simultaneously rolling out the report email scheduler and PDF export.

Need to check something in the old version?
We think you'll enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch.  Look in the top right corner of Google Analytics and you'll see a link for Old Version. Switch back and forth as much as you need, but keep in mind that the old version will only be available until early next year.

Want help adjusting to the new version?
The Google Analytics Help Centre is up to date with all the step by step instructions of how to navigate Analytics using the new version. We have also been running a series on the Google Analytics blog that explores many of the changes and new features. And, there is a section of the Google Analytics Help Forum where you can ask questions and discuss the new version.

To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings. We're excited to bring you this new, state-of-the-art Google Analytics.

Happy Analysing,
the Google Analytics Team

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You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.