Google Analytics

Monthly Product Update


February 2012

Hello -

Here's a snapshot of what we've been up to in February. We've highlighted improvements to some of our favorite reports and we're sharing links to help centre articles to help get you started or to improve your knowledge.

Access Analytics


What's New

Customised Reports made easier The new "Customise" feature in Google Analytics Standard Reports allows you to tweak our predefined reports easily into your own Custom Reports. Click the customise button in your account to see this new feature in action.

Customize Screen

Page Rank

What is your rank in search results?
We've updated the Google Analytics Search Engine Optimisation reports to now reflect the first position of a link to your site. Previously we reported the average position of all links to your site. Look under Traffic Sources > Search Engine Optimisation to see how your site rankings were updated. Learn More

Search Engine list expanded
The "Search Engines" report in Google Analytics is auto-populated with a list of known search engines. Periodically,

we update our list to reflect new or more popular engines. You can always add any search engines we missed into your tracking code snippet, but it's nicer if they're automatically included. We recently added:,,,

Search Engines


Education & Resources

Case Study

Read how advanced segmentation & testing drove a 7% increase in orders for PUMA. They used Google Analytics to gain a detailed understanding of visitor behavior that enabled them to optimise their entire web site experience. Learn More

The Analysis Exchange
Google Analytics supports this project where you can share your analytics expertise and help a non-profit or NGO. It matches an organisation with a pair of volunteer analysts to use Google Analytics to "tell a story" with the data and provide ideas on how the non-profit can better meet their business goals. Learn More


Upcoming Events

Meet the Google Analytics team at these coming events:

March 8 & 9

GAUGE San Francisco, CA, United States

March 21 & 22

Google Analytics User Conference Amsterdam, Netherlands

March 21-25

SES New York, NY, United States

We look forward to seeing you at one of these events and hope that these updates add to your Google Analytics experience.

Happy Analysing,
The Google Analytics Team

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